When pharmaceutical companies give doctors incentives to learn about their drugs, how much does it influence the doctors’ decision making? Those incentives could come in the form of a free trip to London to speak at a conference or a few sandwiches for GP’s to enjoy at lunchtime.
Some experts have been concerned for years about how pharmaceutical marketing is affecting the quality of medicine we, as patients, receive.
Dr Ken Harvey gave a lecture on this topic to Monash pharmacology students on August 21, 2015. A PDF version is available here.. It was followed on August 28 by an interview with Michael McKenzie on Australia’s Radio National about the same topic. That interview can be heard at the following link: